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What are Impressions?

Impressions are an online marketing term that is synonymous with views. Each time an Advertiser's ad shows up when a consumer does a search, that counts as a view, or an impression. For example, you purchase advertising on for zip code 60657. Then, when a consumer searches for a house in zip code 60657 and the agent's ad appears, that counts as one impression for his or her advertisement.


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